In Ramadan 2022, we launched a powerful campaign for the Egyptian Ministry of Health and Population, showcasing their notable work against widespread diseases and hospital renovations, changing perceptions and driving action.

We strategically enlisted 10 high-profile celebrities to amplify the ministry's impact through a nationwide 360 campaign. Each celebrity authentically conveyed the message, driving public awareness and inspiring action. With our mastery in creative copy, campaign management and celebrity endorsements, we didn’t just inform the public—we sparked a movement, turning awareness into action.

+ Creative development

+ Video production &

post production

+ Celebrity Endorsement

+Media planning &

buying

TAGS: Sustainability . Celebrity Endorsement . Repositioning

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