Tut is an Egyptian store that specializes in selling local Egyptian brands across Europe. For the branding, we incorporated distinct Egyptian elements to emphasize the rich cultural identity and vibrant spirit of Egypt. Our goal was to create an immersive experience for customers, allowing them to feel connected to the essence of Egyptian heritage while exploring the store.

By integrating traditional motifs, colors, and symbols, we aimed to evoke a sense of nostalgia and pride in Egyptian culture. This branding approach not only highlights the uniqueness of the products but also invites customers to engage with the stories and craftsmanship behind each item. As shoppers enter Tut, they are transported into a world that celebrates the beauty and diversity of Egyptian artistry, fostering a deeper appreciation for local brands.

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