Together We Lift

Hayah Karima Foundation

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{Industry}

For the third consecutive year, we crafted a powerful campaign for Hayah Karima during the 2024 Ramadan marathon, spotlighting the organization’s unparalleled ability to identify and reach those in need across Egypt. With their vast volunteer network and robust database, Hayah Karima is uniquely positioned to make a real impact.

To further elevate the campaign, we collaborated with singer Ahmed Gamal to create a heartfelt song, honoring the volunteers, donors, and everyone who contributes to this vital mission.

The campaign not only amplified Hayah Karima’s reach but also celebrated the collective effort driving meaningful change across the country.

+ Creative development

+ Video production &

post production

+ Celebrity Endorsement

+Media planning &

buying

TAGS: Sustainability . Celebrity Endorsement . Repositioning

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CONTACT

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letstalk@dsplusme.com

+971 58 309 3708

OUR REGIONAL OFFICES:

cairo, Egypt

Dubai, Uae

riyadh, KSA