We launched "Tagmal bel Akhlaq" (Radiate with Virtue), a nationwide initiative aimed at inspiring Egyptians to revive traditional values and curb the rise of negative social behaviors. Through six meticulously crafted copies, we tackled key issues like bullying, sexual harassment, littering, mental health, and inclusion of special needs, while promoting positive thinking.

With strategic media planning, we ensured the campaign dominated Egypt's largest TV networks, online platforms, and outdoor media. The impact was immense—our messages not only captured widespread attention through paid media but also went viral organically. Using a slice-of-life advertising approach, we resonated with audiences on a deeply human level, sparking a cultural shift and driving public dialogue resulting in massive social engagement and nationwide impact.

+ Creative development

+ Video production &

post production

+ Celebrity Endorsement

+Media planning &

buying

TAGS: Sustainability . Celebrity Endorsement . Repositioning

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