In September 2023, we took on the challenge of promoting the “African Shooting Championship”, a premier regional shooting event that is powered by the Egyptian Ministry of Youth and Sports. While shooting sports don’t have the mass appeal of football, we saw an opportunity to change perceptions.   Our creative campaign tapped into the insight that shooting is instinctual—woven into our daily lives in ways we don't even notice. From snapping a picture to hitting a goal, "shooting" is part of who we are. With this powerful idea, we made the sport relatable and sparked new interest, turning a niche event into a moment of connection.

+ Creative development

+ Video production &

post production

+ Celebrity Endorsement

+Media planning &

buying

TAGS: Sustainability . Celebrity Endorsement . Repositioning

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