In our campaign for Clorets gum, we crafted several copies demonstrating a series of sharp, relatable scenarios where bad breath could derail pivotal moments—whether it’s a big presentation, a first date, or a casual chat. Each story reinforced that even in these high-stakes situations, Clorets is the hero that swoops in to save the day.

Our creative approach transformed a simple product into a powerful solution, showing that while Clorets may be small, its impact is undeniable. Through smart storytelling and dynamic execution, we didn’t just advertise gum—we showcased how it can truly change the outcome of life’s key moments.

+ Creative development

+ Video production &

post production

+ Celebrity Endorsement

+Media planning &

buying

TAGS: Sustainability . Celebrity Endorsement . Repositioning

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